New Business Announcement for First Effective Promotion

The new business can be a new journey of life for an individual. It is a good matter when an individual has a new business. However, they need to do some effective promotions to spread the news that they have a new business. That is why the new business announcement letter is important.

Do you ever hear about the new business announcement letter before? It is an important document and an effective tool to do a promotion. With this letter, you –as the owner of the new business, could spread the news of the business and get more partners.


What is the New Business Announcement Letter?

A new business announcement letter is a document that is written just before a company decides to open the door of its new business. It is similar to a press release that is more familiar for the societies or also a grand opening.

However, as its name, the new business announcement letter comes in a page of words. In common, the new business announcement letter will be sent to several people or parties that have a good influence to spread the existence of the new business.

Why is New Business Announcement Effective for Promotion?

Promotion is the soul of business, so every businessman should think hard about it. The new business announcement letter can be a good and effective promotion idea based on some reasons.

The letter that is sent to the target customers will make the customers feel that they are special. Of course, after being appreciated, the customers will be easier to take their time to go to your business’ grand opening. Besides, this letter also could help you to do a direct promotion.

On another hand, the new business announcement letter is also effective to promote your business since you could write the details of your business. Just similar to make a flyer, you could write an eye-catching letter to influence the customers.

Tips to Make an Effective New Business Announcement

To make an effective new business announcement letter, these are some tips that you need to consider. Some tips to help you in creating this promotion idea are:

  • Make a short and clear letter
  • Make the contents to the point
  • Personalize the letter by using ‘you’ instead of ‘customers’
  • Give an interesting offering, such as discount
  • Insert the contact details
  • Give a clear and complete preview of business or product

Sample of New Business Announcement

Here, there is a simple sample of the new business announcement letter that can be consideration and inspiration when you want to make it. Just read the sample of this letter below.

Dear Mr. Turner

Through this letter, we would like to inform you that we finally have a new retail store. Of course, we want to announce our new business on September 12, 2019. The grand opening will be started at 9 am and it will be incomplete without the attendance of you.

Our retail store could be found on Jasmine Street 18, California. It will be opened daily starting from 8 am to 8 pm. We’d love to see you there.

If you bring this letter during your attendance, we will give you a voucher for 10% off any item inside the store. Please come and enjoy the agenda. Thank you for your attention.

Yours sincerely,


That is all about the new business announcementletter. Find a good template of it to ease you in making it.


You may also like...